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Since the launch of the “Megalight” cylinders in Uruguay, Megal has increased market share from 9% to approximately 15% in 2021. As the only composite cylinder distributor in the country, Megal has attracted new users and created a strong base of returning customers looking for a more convenient product; Every composite cylinder that has entered a home has turned that household into a returning customer.
The market challenger in Uruguay
“The introduction of composite cylinders created a turning point for our company. Not only have they helped us gain a significant part of the market, but they have also allowed us to bring a completely new product and develop a new clientele. With sustained growth in our operating income and a visible reduction in logistics costs, we are optimistic for future growth as the cylinders are becoming more popular among Uruguayan LPG users.”
Julio Vieira, Executive Director, Megal S.A.
Year of introduction